in depth
Every service, in detail
What it is, what we actually do, and what you walk away with.
01 · AI Search
Generative Engine Optimization (GEO)
Getting your brand cited inside the AI answer - not just ranked below it.
AI engines don't read your page top to bottom; they retrieve quotable chunks and attribute them. We engineer your content and presence so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews pull you. Each engine sources differently (only ~11% of domains are cited by both ChatGPT and Perplexity), so we build per-engine strategy rather than a one-size guess.
- Direct-answer blocks & question-first structure
- Opinion density + named authorship (the biggest citation lever)
- Specific, sourced statistics over vague claims
- Per-engine targeting (ChatGPT / Perplexity / AIO / Gemini)
- FAQ & schema that mirror real queries
- Prose-first, JS-free rendering of key answers
You get: a GEO-optimized content set, a citation-tracking baseline, and a prioritized roadmap of pages to win.
02 · Technical
AI Search Indexation & Crawler Management
Making sure the right AI bots can reach you - and the wrong ones can't.
If GPTBot or Google-Extended is blocked, you're invisible in those answers by default. We configure robots.txt the modern way: allow the live-search bots that cite you (OAI-SearchBot, PerplexityBot, ClaudeBot), decide deliberately on training bots, and keep classic Googlebot untouched. We separate training from search (a distinction most sites get wrong) and verify reality in your server logs.
- Block + allow robots.txt strategy
- Training-bot vs search-bot policy
- llms.txt - honest guidance (what it does & doesn't do)
- Crawl-budget & bot-load management
- Server-log AI-crawler auditing
- Page-level access control for gated content
You get: a clean, documented crawler policy and proof of which AI bots are actually fetching your pages.
03 · Content
Content Engineering for AI Search
Content built the way machines retrieve and humans skim.
We structure pages around passage-level retrieval: question-shaped headings, a 40-60 word self-contained answer under each, specific data, and clean chunk boundaries - because content near the top of a section is far more likely to be pulled. We also keep it fresh, since content under 30 days old earns an estimated 3.2x more AI citations.
- Answer-first article architecture
- Chunk-aware structure & heading maps
- Content freshness / refresh programs
- FAQ & structured-data engineering
- Editorial voice with a real point of view
- Rewrites of underperforming legacy pages
You get: new or rebuilt content that ranks, reads well, and gets quoted - plus a repeatable freshness cadence.
04 · Technical
Technical SEO Audits
Finding the silent problems capping your visibility.
A deep crawl and hands-on review of everything between your content and the search engine: indexation, site architecture, Core Web Vitals and page speed, structured data, internal linking, canonicals, redirects, mobile usability, and broken-link sweeps. You get a prioritized fix list ranked by impact, not a 200-page PDF nobody reads.
- Full-site crawl & index coverage analysis
- Core Web Vitals & performance (LCP/CLS/INP)
- Structured data & schema validation
- Internal linking & site architecture
- Canonicals, redirects & crawl-waste cleanup
- Broken-link & 404 sweeps, mobile usability
You get: a prioritized, impact-ranked fix list - and we can implement the fixes, not just hand them over.
05 · Strategy
Organic SEO & Zero-Click Strategy
Ranking - and capturing value even when nobody clicks.
With ~60% of searches ending without a click (83% with AI Overviews, 93% in AI Mode), ranking alone isn't the whole game. We map your keywords by intent - defending transactional queries AI rarely touches (3-4% in e-commerce) while turning exposed informational pages into citation and brand plays - so you grow where it actually pays.
- Keyword & intent mapping
- Query-type exposure analysis
- On-page & topical-authority optimization
- Zero-click & brand-demand strategy
- Competitor & SERP-feature analysis
- Transactional-page protection & growth
You get: a portfolio-level plan that protects revenue pages and reframes the content AI is eating.
06 · Analytics
AI Visibility Measurement, Reporting & ROI
You can't improve what you don't track - so we track the right things.
Keyword rank can't measure AI search. We run a fixed prompt set across the major engines and report the metrics that matter now - mention rate, citation rate, share of voice, sentiment and accuracy - then tie it back to revenue. Brands cited in AI Overviews see roughly 35% higher CTR and ~120% more organic clicks per impression, so the business case is real and we prove it.
- Mention rate, citation rate & share of voice
- Sentiment & accuracy monitoring
- Tool setup (Profound, Otterly, LLMrefs, Peec & more)
- Competitor benchmarking per engine
- Branded-search & assisted-conversion tracking
- Executive-ready ROI reporting
You get: a live AI-visibility dashboard and a reporting cadence your leadership will actually trust.
07 · Authority
E-E-A-T, Entity & Author Authority
Making your brand and people verifiable entities AI can trust.
E-E-A-T became an entity-graph problem: AI verifies the author named in your schema against Wikidata, Wikipedia, LinkedIn and ORCID. The sites still cited are the ones that solved the author chain. We build that - real bylines, rich bios, consistent identity, and sameAs schema - so the trust signals resolve to you.
- Author profiles, bios & bylines
- Person & Organization schema with sameAs
- Entity consistency across the open web
- Wikidata / knowledge-panel groundwork
- Trust-signal & credential surfacing
- Topical-authority architecture
You get: a verifiable author/brand entity footprint that strengthens both rankings and AI citations.
08 · Earned
Digital PR & Link Building
Earning the third-party citations AI and Google reward.
AI weights independent corroboration over anything you say about yourself, so digital PR has overtaken volume link building. We create citation-worthy assets - original data, research, expert commentary - and earn real coverage, bylines, and review-platform presence (Reddit, Wikipedia, G2 and the sources engines actually trust).
- Data-driven PR & media outreach
- Expert bylines & thought leadership
- Quality, relevance-first link acquisition
- Review-platform & community presence (G2, Reddit)
- Wikipedia-notability groundwork
- Brand-mention & corroboration building
You get: earned mentions and links that move authority - tracked, relevant, and built to last.
09 · Reach
Social Media Marketing
Campaigns measured in business outcomes, not vanity metrics.
Likes don't pay bills. We build social programs aligned to revenue - defining the outcome first, instrumenting measurement (UTMs, pixels, CRM, attribution), and mapping content to funnel stage. Organic and paid, platform-specific, with healthy ROI benchmarks as the yardstick.
- Outcome-first campaign strategy
- Organic content & community building
- Paid social (Meta, LinkedIn, TikTok, X)
- Measurement stack: UTMs, pixels, CRM, attribution
- Funnel-mapped content mix
- Reporting against ROI benchmarks
You get: a social engine tied to pipeline - and clear numbers on what it returns.
10 · Reliability
Site Monitoring & Server Pinging
Keeping the whole machine healthy, indexed, and up.
Visibility means nothing if your site is down, slow, or quietly de-indexed. We watch uptime and response times, ping search and AI crawlers when content changes to speed indexation, monitor for broken links and crawl errors, and alert you before small problems become ranking problems.
- Uptime & response-time monitoring
- Server pinging & fast-indexation triggers
- Sitemap submission & index-coverage watch
- Broken-link & crawl-error alerts
- Performance-regression detection
- SSL, security & downtime alerting
You get: proactive monitoring and alerts, so issues are caught and fixed before they cost you rankings.
11 · Bespoke
Custom & Bespoke Engagements
The jobs that don't fit a tidy category - which is most of the interesting ones.
Migrations without losing rankings. Structured-data engineering at scale. Custom dashboards and automations. Clean-URL static builds (like the one this very site runs on). Bulk content tooling, scrapers, internal-link engines, one-off problem solving. If it touches your visibility, content, or technical health, bring it to us.
- Site migrations & replatforming
- Structured-data & automation engineering
- Custom dashboards & reporting pipelines
- Static / clean-URL builds & deployment
- Bulk content & internal-link tooling
- Whatever your situation actually needs
You get: a partner who says "yes, we can build that" instead of "that's not in the package."
